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Our Story

Founded in 2009 over cups of fresh mint tea

In 2009 co-founders (and close friends) Liz Lisa and Jane conceived the idea for Bravame while sipping fresh mint tea at Liz’s kitchen table. Frustrated by the lack of appealing options on the high street and having outgrown the fast fashion scene they sought luxurious effortless garments that they could easily slip into while casually embracing trends. Thus the concept of Relaxed Glamour was born.

It's the little things thatmake life lovely.

15 years on we’re known for our easy shapes beautiful prints and flattering fits, all with thoughtful finishing touches – after all, it’s the little things that make life lovely, so you should never underestimate the power of a great outfit on a bad day.

The home of Relaxed Glamour

Relaxed Glamour is our fail-safe style formula: it underpins everything we do and has been with us since the very beginning.

We make sense of fashion

We interpret the latest trends so you don’t have to – selecting the ones with most longevity and relaxing them into universally flattering versatile shapes you can wear again & again.

Our conscious approach

“We're rethinking how we do things to help reduce the impact we have on the planet. It's a long and complex journey, so we'll be sharing our updates with you as we progress.”

We care about our planet and everything that lives on it which is why we’re taking steps to improve the way we do things across the business.